LYNCHBURG, Va. (WSET) -- This year, American's are expected to spend more on Father's Day than ever before.
This year, dad's are beginning to get more love - according to the national Retail Federation.
This year, American's will spend a record 16-billion dollars on Father's Day gifts.
The average person is expected to spend over $100.
So, what gifts make up that large statistic?
According to the NRF, the most popular gift is a greeting card - followed by a special outing, with some people expected to spend about 3.9 billion on outings with dad.
Clothing comes in third, gift cards in fourth, and books and DVD's last.
Despite how much love father's are receiving this year, they aren't receiving nearly as much commercial love as mom's.
In a survey, 76 percent of people surveyed planned to celebrate Father's Day - compared to 84 percent who celebrated Mother's Day.