Lynchburg Hillcats unveil new team logos and colors

The new logo for the Lynchburg Hillcats features a new color scheme, as well as new team colors. (Photo: Dave Walls/WSET)

LYNCHBURG, Va. (WSET/Hillcats) - The fans of minor league baseball in Lynchburg spoke loud and clear over the summer - The "Hillcats" was a treasured name to them.

In 2017, the Hillcats will have their name, with a fresh, new look.

The franchise unveiled their new logo and colors as part of a launch party at Fifth and Federal Thursday evening. A modernized Hillcat head is the centerpiece of the identity, surrounded by the seven hills of Lynchburg. A new L-shaped paw and leaping Hillcat represent the pristine secondary marks. Seven Hills Green, Blue Ridge Blue and Midnight Blue make up the team’s fresh new colors.

“This celebration signifies an exciting time in Lynchburg baseball history,” said Team President Chris Jones. “With the fans voicing their strong support for the Hillcats name, we have been able to maintain that heritage and fan connection while creating some new traditions and a new identity moving forward. I am extremely pleased with the reactions and feedback we have received initially about the new logo and colors.”

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