Roanoke, VA - A major magazine is making a major prediction about the future of Roanoke.
November's issue of "Southern Living" lists downtown Roanoke as the "Next Great Neighborhood".
Citing Roanoke's recent evolution as a growing medical and educational center, the magazine suggests the mix of those sectors with trendy amenities is what's fueling the downtown potential.
The online exposure is reaching into the multi-millions.
"For somebody that promotes this reason this is massive. This is the base that we are looking for. These are the folks we want to come see and these are the folks that going to recognize and appreciate what our downtown has to offer," said Matt Klepeisz with Downtown Roanoke Inc.
Over the past 20 years, Roanoke's downtown population has grown from just a handful to more than 1300 residents.