Roanoke Co., VA - Roanoke County's new anti-littering campaign may end up costing you a visit by police.
"The World Is Not Your Ashtray" is the message leaders want you to hear loud and clear.
While officers will be keeping their eyes peeled for people littering, others are encouraged to report offenders on the Roanoke County website.
Those reported to authorities will either get a letter from the chief of police or even a visit from an officer.
"I'm very optimistic that someone gets a letter from the chief of police that someone saw someone throwing litter from their vehicle that they will take notice," said Roanoke County Supervisor Charlotte Moore.
The campaign's message will also be displayed on all of the county's trash trucks, signs in prominent medians, and billboards.