Lynchburg, VA - Everyone has seen the Christmas commercials, the signs and decorations going up in stores; it seems, it's that time of year again.
But just how early is too early for Christmas?
Some say the earlier the better. Halloween has come and gone the election, well it's over and done with. And now, it's all eyes on the Holidays.
And retailers say, the sooner they start spreading Christmas cheer, the more money there is to be made.
It's out with the political ads, and in with the Christmas commercials.
"It is Christmas time in Target. Christmas begins the day after Halloween," said Target Employee, Donna Caruther.
Big time retail box stores, like Target are known for kicking off the Christmas season.
"This is our busiest time of year and we do spend a lot of time preparing for the business this time of year," said Caruther. "It takes about 80 hours to get all the signing up in the building," she said.
Walking the aisles, it's clear, this store is ready; each inch decorated for Christmas, and the products, are endless.
"We have the end of Halloween, and the beginning of Christmas. This is where you would come to pick out that beautiful, perfect Christmas tree and decorations. We have apple pies, pumpkin pies, Christmas cookies," explained Caruther.
"I don't think it's ever too early for Christmas, I celebrate it year round," said one shopper.
And retailers say all the better, because no shocker here, "Financially, it's amazing. It's our biggest selling holiday of the year," said Caruther.
The money spent during the Christmas season totals all other holidays combined.
"You have the perfect shot this time of year, and you have to take advantage of the small window that you're offered," said Caruther.
And consumers are taking the bait.
"I don't spend too much, but I'd say I spend $100, $150," said one shopper.
"Close to $1,000 probably," said another.
"I've got four sisters that all have kids, and we all buy presents for each other, so it ends up being a lot," said one man.
And believe it or not, even on a Wednesday night, there were quite a few people getting their Christmas shopping done.
Target says they'll see a steady stream of Christmas shoppers through December.