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      One Year Later, Business Booming at Snowflex

      Reporter: Lauren Compton l Photojournalist: Daniel Heffner

      Lynchburg,VA- It's been one year since the Liberty Mountain Snowflex Centre opened, and even in the heat of summer business is booming.

      The general manager says in the month of July 10,000 people visited the Snowflex Centre. In just a year's time the Snowflex has set itself as one of the area's most popular attractions.

      Business at the Liberty Mountain Snowflex Center has grown leaps and bounds in its first year.

      "People were hesitant to see what it was like. In the last six months we've seen a huge growth in business from beginners, intermediates and the advanced people," said Drew Sherwood, General Manager, of the Liberty Mountain Snowflex Centre.

      Sherwood says Snowflex is the only place you snowboard or ski anytime of the year, but the idea took a while to catch on.

      "When we did studies actually 75% of the community had never attempted to ski or snowboard. It's now given them that opportunity to do that and they don't have to drive to a ski resort," said Sherwood.

      And, slopes have attracted visitors from all across the world.

      "Snowflex is huge in Europe. We've had a lot of those guys come here. We've had people from Colorado and as far as California," said Luke Fosse, Head Instructor at Snowflex.

      Jenn Sandman and her two sons travel from Raleigh, North Carolina every weekend just to practice.

      "I can practice all the time. And I can practice during my off season," said Braxton Sandman.

      The Director of Tourism for Discover Lynchburg says these highs on the slope are giving other businesses a boost as well.

      "It means more nights in hotels, more meals for our restaurants, more money for our shopping areas. It really has a positive economic impact on the city and the whole region," said Beckie Nix.

      Liberty Mountain Snowflex Centre - http://www.liberty.edu/snowflex/

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