They introduced themselves to the community on Saturday by offering free outdoor yoga sessions to the community at the Danville Museum of Fine Arts and History. They said it's their way of letting people know what they're all about.
Dozens of people colored the lawn at the Danville Museum of Fine Arts and History to check out Hot Asana Yoga Studio.
"I've always wanted to do this and I thought well it's free, let's give it a try, and see if we can do it," said Wendy Riddick, who is new to yoga.
Hot Asana has studios in Southern Pines and Durham, North Carolina. They draw hundreds of people every week. The director said they saw great potential in expanding to Danville, and so did the Danville Office of Economic Development.
"There's a growing interest and movement of being very active and focusing on one's health and wellness, so I feel like they'll have a lot of followers to their new facility," said Corrie Teague, Project Manager for Danville Office of Economic Development.
But before officially moving into their new home on Bridge Street, Hot Asana will spend the first three Saturdays in August introducing themselves to the community with free outdoor classes. They said it's a way to reel in yoga lovers, but especially first-timers.
"Sometimes it's intimidating in the studio setting. You come in, pay, you've got music, heat, lighting... it could kind of be intimidating. Out here it's kind of a neutral playing field, and for beginners that can be very nice. No financial commitment, just bring an open mind and a mat and you're all set," said Cameron Harris, Director of Hot Asana Yoga Studio.
"I surprised myself because I figured I would look like a pretzel by the time I was done," Riddick said.
The yoga studio will be opening its doors at the Pemberton Lofts on August 23. Until then, the free outdoor yoga sessions will continue at 10 a.m. on Saturdays at the Danville Museum of Fine Arts and History