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      New South Boston Grocery Store May Offer Some Of The Lowest Prices In The Region

      South Boston, VA - The new Shopper's Value grocery store in South Boston is making some pretty big claims.

      "Not just good pricing, remarkably good pricing!" said Shopper's Value COO Buster Madison.Just a quick look around the store confirms it. These aren't your average grocery store deals.Canned goods are marked as low as 25 cents. Lunch meat and pain relievers go for less than a dollar.

      Madison says in tough times like these, prices make a big difference."It is a tremendous boost to those people that are struggling to stretch their food dollar. This is a way to do it, " Madison said.

      But how is the store able to keep costs so low with the price of food being so high? Madison says purchasing the former Farmer's Foods building from the retiring owner was a start.

      "If you look around, it's not a 120,000 square foot building. It's not the newest building. Everything we do is about driving cost," said Madison.There are some things, however, that won't change from the former store.Employee Gracie Hawk has become a local celebrity for her delicious fried chicken, which many say is the best in all of Halifax County.

      "I've been doing it for over 13 years, " she said.When Madison took over the store he retained all of the Farmer's Foods employees, like Gracie, so shoppers could still get the friendly hometown service they love.

      "It felt great. I thought I was going to lose my position and they made it successful. I'm just happy about it, " she said.

      The South Boston store is just one of four Shopper's Value locations across the state. The store will officially open Friday at 8 a.m.

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