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      Discount Store Returning to Lynchburg Market

      Lynchburg, VA - The discount store Rose's is making a return to the Lynchburg market. It's opening in the same shopping center it operated out of in the 90s.

      Rose's Express is in the Plaza Shopping Center in Midtown Lynchburg.

      Doors open this weekend.

      Rose's president describes the store as a full-service discount department store selling home decor and seasonal items too.

      The old Lynchburg Rose's was in the Plaza's lower level. Since closing, the store's made some changes and excited to be back.

      "Over the years, Rose's, we, have just kind of reinvented ourselves in to a slighter different model, a retail mode with everyday low prices," said Wilson Sawyer.

      Sawyer said the neighborhood around the Plaza needed a store like Rose's. Rose's has locations from Florida to Philly.

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