Damsel in Defense Offers Ladylike Self-Defense Products

Lynchburg, VA- Ladies you've heard of jewelry and makeup parties, but how about a self-defense party? There's a new trend for get-togethers that's encouraging women to take their safety into their own hands. It's called Damsel in Defense.

It's a relatively new business. Two women in Idaho started it about three years ago. Since then it's grown to nearly 4,000 vendors across the country. It's a movement to equip, empower, and educate women so they're not defenseless if ever in distress.

Damsel in Defense offers stun guns, pepper spray, personal alarms and just about any kind of non-lethal weapon a woman would want to protect herself, and they offer them in a variety of colors.

"If you're going to carry protection it might as well be pretty," said Wendy Coffey, a Director for Damsel in Defense.

Pretty protection is a notion many women across the U.S. and here locally have caught on to. Coffey says it's all about making these life-saving products more approachable for women.

"A lot of women are looking for ways to protect themselves and their families, but they don't know where to go. They won't go to a gun show or order online something that they can't actually handle and try themselves," she said.

That's where demonstrations come into play. Vendors like Coffey will come to your home and teach you how to use each product, so you know exactly how big of a punch your weapon will pack.

Moms, they even have something to help you keep track of your kids. You can put a tracker on your child and then set your remote for a distance of anywhere from three to 21 feet. Then, when your child gets out of the range you've set for them, the sensors will talk to each other, and give you an alert.

Damsel in Defense is also more than just a business, it's a mission to prevent women from becoming a statistic.

"Rape, assault, domestic violence and sex trafficking numbers are going up, so that's our mission, to educate, equip and empower women to try and get those numbers down," said Coffey.

All Damsel in Defense products are legal in the state of Virginia. The business also donates a part of its proceeds to women's charities and organizations. If you'd like to learn more about the business or host a party, click here. If you'd like to contact Wendy Coffey, click here.