Cell Phone Providers Join National Campaign to Curb Texting While Driving
Lynchburg, VA - Phone companies are joining forces with parents, to get the word out about the dangers of texting and driving.
AT&T is partnering with Verizon, Sprint and T-Mobile for the 'It Can Wait' Campaign.
They're calling it the 100 deadliest days on the roads for teen drivers. Studies show between Memorial Day and Labor Day, more will die than any other time of the year.
The 'It Can Wait' movement shares cautionary tales on its website, including Mariah West's. Her parents are left to tell her story.
The Georgia Tech Student was on her way to a baseball game in Missouri when West swerved around a truck, hit a median, clipped a bridge, and flipped over.
A Missouri State Trooper, the first to arrive on the scene, described her injuries in a video on the website.
"Her face was disfigured from sliding down the roadway," the trooper explained.
"This is the text my daughter was reading when she drove into oncoming traffic," Mariah's mother said, showing her daughter's final text.
The multimillion dollar 'It Can Wait' advertising campaign is being promoted by cell phone companies across the country, in what is traditionally the three deadliest months for texting and driving.
The assistant manager of the AT&T store in Lynchburg has helped hundreds of people in our area take the pledge.
"This year we've actually incorporated Verizon, Sprint and T-Mobile as well. So, we've added them as partners to get the word out as well and try to create more safety on the roads and save lives." said Bobbi Peters.
They're also offering AT&T Drive Mode, a free application for any smartphone.
If you receive a text while you're driving, it sends a message back to that person automatically.
"It lets that person know that you're behind the wheel and they'll get back to you as soon as they can," explained one of the customer service representatives at the Lynchburg store.
It's just one of many tools to promote one powerful message: that no text is worth dying for.
This campaign comes on the heals of another study just released by the CDC. It found teens who text and drive are more likely to drink and drive, ride with a drunk driver and are less likely to wear a seatbelt.