Lynchburg, VA - River Ridge Mall in Lynchburg had a little bit more to offer shoppers Thursday afternoon. The Retail Merchants Association celebrated local businesses with an expo.
They had live music, free massages, a cash vault, prize wheels and a free photo booth.
There were more than 30 local business vendors on hand.
The event marked the end of the RMA's Christmas in July campaign.
"July is a very very difficult time for merchants as we know. People are on vacation, the students are gone so we really need to understand that this is a celebration. Everyone is coming back," said Laurie Gulluscio, director of marketing and membership with RTM.