Buy Local Expo at River Ridge Mall

Lynchburg, VA - River Ridge Mall in Lynchburg had a little bit more to offer shoppers Thursday afternoon. The Retail Merchants Association celebrated local businesses with an expo.

They had live music, free massages, a cash vault, prize wheels and a free photo booth.

There were more than 30 local business vendors on hand.

The event marked the end of the RMA's Christmas in July campaign.

"July is a very very difficult time for merchants as we know. People are on vacation, the students are gone so we really need to understand that this is a celebration. Everyone is coming back," said Laurie Gulluscio, director of marketing and membership with RTM.