Lynchburg, VA - Men listen up: The Retail Advertising and Marketing Association has a warning for you. Their research shows 53% of women are willing to end a relationship if they do not get something on Valentine's Day.
Data also shows consumers will shell out a whopping $13 billion to appease their sweethearts on Valentine's Day - that is an average of about $120 per person.
Local businesses we visited are working overtime to meet demands.
"Last year we did about 250 orders, we've already got probably about 350 for tomorrow," said Terri Conner, manager of Edible Arrangements.
Employees are working non-stop.
"For the last two days we've started at 6 in the morning and have worked until almost 9 o'clock," said Conner.
At Edible Arrangements in Lynchburg, they have had to put their foot down.
"We have stopped taking deliveries for tomorrow," said Conner.
They are still taking orders for pick-up however.
Conner says employees will be back in the store beginning at 4 a.m. in order to prepare hundreds of orders, 200 of which will be dropped off.
For many, it would not be Valentine's Day without roses.
Bloom by Doyle's is so busy, they can barely put the arrangements together quickly enough.
"600, 700 roses," said Manager Kay Hall.
She says this is the store's first year open for Valentine's Day.
If you are looking for an intimate dinner at home, Magnolia Foods in Lynchburg is selling packaged dinners for two. It will include a steak dinner, salad, sides, dessert and a bottle of wine for under $60.